(14 Apr 2012) 1. Employee bringing in newly-baked Easter cakes at French franchised bakery-cafe
2. Close up of Easter cake, or “Kulich” being wrapped up
3. Various of Easter cakes wrapped up and prepared for sale
4. Pan of a row of cakes
5. Wide of a counter with fresh French bread
7. Mid of Galina Bovtun, chief baker (left) with employees
8. Close up of bread
9. SOUNDBITE (Russian) Galina Bovtun, chief baker:
“Our Soviet, Russian customer, knows the taste of our, classical “kulich” (name of Russian Easter cake). Of course, we have no right to deviate from these standards. Yet, since we are a French company, we naturally tried to make the kulich more original, refined, more sophisticated. I think we have succeeded.”
10. Mid of kulich being put in a plastic bag and handed to a customer
11. Various of kulich getting sugar crust and being decorated
12. Wide of baker with a kulich
13. Wide of a caf�
14. Pan of customers, a baker brings in a kulich for a girl seated at a table
15. Customer Anna Yemelyanova eats the kulich
16. Close up of Yemelyanova
17. SOUNDBITE (Russian) Anna Yemelyanova:
“This is a hand-made work. The difference between this kulich and those made in a factory is that this contains a bit of the baker”s love. This is not mass produced, each kulich is made and decorated individually. That”s why it is tasty and looks good.”
18. Wide of caf� hall as seen from the bakery, zoom out onto bakers preparing dough
A French bakery has grasped the opportunity to attract Russian customers by offering a hand-made version of the local traditional Easter cake on the eve of the Orthodox Easter.
Traditionally, any housewife in Russia was expected to know how to make a good Easter cake, or “kulich”, but these days only few bake it at home.
The staff at the French franchised bakery caf� are Russian, and kulich is done according to the old Russian recipe, chief baker Galina Bovtun said.
90 percent of food ingredients, including those for the Russian “kulich”, are delivered from France.
Traditionally, the kulich is blessed by the priest after the Orthodox Easter service.
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